Hey, creatives—if you’re thinking of launching something in 2020 
(especially amid economic uncertainty), it’s crucial you read this.
Pssst ...
No one cares about your launch.
Unless you give them a reason to. 
The Primed to Launch™ Playbook is an editorial calendar playbook to strategize, organize, and craft marketing content that power-glides into your upcoming launch.

A S   S E E N   I N :

it's time to
... throw up a peace sign ✌️& walk away from that folder full of printable content organizers and calendars from Pinterest. The daily prompt filled calendars. The content theme (or "bucket") rotation game ... for a while.
Because they're fine and dandy ... for a while.
They serve a purpose for a season. But if you find yourself in a rhythm (read: hamster wheel) of content creation that—while GREAT for seasons of serving–isn't naturally leading into your launches or planting seeds to harvest later as revenue goals ...

... we need to talk.

Because free content doesn't just automatically mean one day the scales magically tip in favor of people wanting to pay you. I mean: posting content for content's sake, adhering to the spreadsheet-perfect mix of core topics, and blogging consistently without any kind of multi-week campaign runway in place?

Lemme ask ya:
How’d that serve your last launch campaign?
Again, works great in theory … until it doesn't—until you look up and realize your content isn't driving the bottom line of your creative business into a launch campaign (and social media is starting to feel like a drain on your energy or spontaneity ... not to mention a ginormous time suck).
And if your your social media + blog posting IS your marketing campaign during a time when you're likely fighting for the very survival of your creative business ...
... then Houston, we've got a problem.

ESPECIALLY if you've ever got dreams of launching something bigger.
→ here are the 3 most dangerous lies creative business owners hear every day
"Follow this content rotation mix—then you're set for sales."
Keeping up with a steady spreadsheet rotation of "the perfect mix" is exhausting (at least for some of us, if you can do it for 365 days & love life, you do you, boo). Like I said, social media + content posting ISN'T your marketing calendar, it's part of the campaign vehicle. Your content strategy needs to stand on its own—and no, monthly "themes" don't count.
"You need to post daily."
Lol—have you seen my accounts?? YES, you need to be consistent. But if you don't WANT to post 365 days? There's an argument to be made for quality over quantity. I built a half-million dollar copywriting business in 3 years, and I'd rather be with my toddler + husband at the taco joint than tapping away at my Macbook. Real life > internet life. You do you (and do it consistently!), but you don't have to be all the places all the time every day.
"Launches are only for courses."
Missing out on the pressure cooker that a good launch can be!? 
^^ this is one of the #1 mistakes I see creative entrepreneurs making in their marketing. And if you're NOT yet launching your services, it's time to start building a pressurized marketing campaign around them now.
i mean, Do any of these scenarios hit home?
>>> “I listen to what the people want, and then base my content around the questions they're asking or the themes that will likely get the most traction … but that’s pretty much the extent of my marketing strategy. Eventually the 'free' content scales tip in my favor—right??”
>>> “I have a rhythm of content categories, scheduling posts for the week, and writing a months worth of captions in one sitting then pulling and tweaking when posting live. But my launches fall flat. Is it me?? It must be me ... "
>>> “I launched a new website ... but uh, it definitely didn't feel like my T-Swift-album-drop building business moment.”
>>> “I fail to meet my booking goal every year and, other than showing up consistently on social media, I have no clue what else I can do to get more clients for my services. I’ve made a pretty new website with pretty words so I’m hoping those will do magic for me.”
if so, it's time to
Ditch pretty (even consistent!) posting that doesn't directly trace its line back to your revenue goals, and instead ...
… use this single-most effective launch campaign strategy to produce mass sales-driving content in less time ... and it's soooo easy.

*whew!*
here's the "tea" ...
What MOST content calendar plans won't tell you about how to plan content for pre-launching & buzz-building ...

If your content strategy isn't built upon a measurable marketing strategy or annual revenue plan, it's a sand-castle blueprint. I learned that in corporate marketing ... entrepreneurship simply sealed the deal: Consistent posting, pretty grids, and following stats doesn't alone equal launch success.

And launching something? In the year of coronavirus!? It can feel daunting. (Even if it is just a fancy-pants word for “marketing campaign.")
QUIT thinking that more is better when it comes to pre-launch content—or content in general. It’s not. 
I emoji-heart eye love marketing. I love magazine-like content consistency. But I love rhythms of offline life more

I adore creating content, which I decided 2 seconds after building my first blog at Southern Living magazine in 2009. But 10+ years later? I've realized I don't want to create more noise in this overfilled digital world (let’s call it “ethical content & copywriting” … is that a thing? It can be now.).

if you build it, they will come.
^^ eh, not so much.
And the more I build a creative small business and worked as a launch copywriter, I realized when you’re not in launch, you’re in pre-launch. 
Because pre-launch? 
It matters. 
Big time.
^^ This is the part of content marketing most creatives skip ^^
As I built up my
copywriting business,
 it hit me:
It just took landing my own 6-figure launches & dozens of client launches to really ~get~ it.
I had my content + launch campaign breakthrough: what if I start with sales metrics I NEED to hit to pay myself, craft the marketing plan backwards, pick the publishing platforms I like, and create as little new, out-of-the-box content as possible ... but spend MOST my time promoting it?


I tried it for a year. Then two. Then 3. I taught it to small coaching group of creatives to see if they could get results. I walked 1-on-1 clients through it.


Things were catching on, so naturally, I prettied it up with a cocktail party ready name. ;)
The Quarterly Champagne Campaign System
There's an actual strategy behind content marketing if you want to be profitable—not just consistent and followed. 

This is mine.
starting by defining "enough"
Pair your financial blueprint WITH your promotional calendar of four seasonal marketing campaigns: plot how you'll hit your numbers and then REST ... because like you can't guzzle a fancy flute of bubbles daily, you ALSO can't sell 24/7.
create a rhythm of toast-worthy launch campaigns
Build the system backwards, create killer pillar content, and spend 80% of the time promoting what took 20% of your time to create for your big campaigns ... so you don't go flat.
craft a sparkling, sustainable content system around that
Because bubbly is fun, but it's not for everyday—neither is selling. Map out what's necessary, and fill in the gaps with nice-to-have mini-campaigns (and repurpose like a boss).
Maybe you’ve heard bits of this before.

But maybe you also get bogged down as you market your creative offerings, thinking "Why am I doing this again?" 

I know these days it’s hard to think past this day or tomorrow—
much less next week.

How can you build your business's marketing plan to protect yourself in times like this?

You've got content ideas in your phone notes, random desktop docs, project management tools, notebooks strewn across your desk, and scrawled on stickies. 🙈 
 I get it. I was there, too. 

But when it’s time to remember why you started down this crazy, beloved path (when it would be so much easier to binge-watch Cheer again on Netflix) ...

... it's time to get consistent with a SUSTAINBLE marketing plan.

Key word? Sustainable.
introducing
... my content marketing + pre-launch campaign planner, the Primed to Launch: Content for Creatives™ Playbook.
The  editorial calendar playbook to strategize, organize, and craft content that power-glides into your upcoming launch.

Whether it’s a new website, product, or service (yes, you can launch your evergreen 1-on-1 services, I’ll show you how), build a consistent content marketing plan—even if you feel like no one's going to listen, you can't figure out how to be spontaneous, or think posting every single day sounds exhausting ... because hey, it did to me, too.

Build your quarterly champagne 
campaign system
sell through my pre-launch PILLAR PIECE SYSTEM
grab SAMPLE LAUNCH CALENDAR TIMELINES
get daily, weekly, + marketing 
to-do list  prompts
→ if you're a sucker for a solid plan, you'll love that by the playbook's end, you’ll ... 
No. 1
Know exactly what a timeline looks like leading up to a launch—so you can start priming your audience at the right time. <<< Take it from me, I've been a launch copywriter for 4 years + had 4 six-figure launches of my own. I'm going through every step of the process to magic carpet you riiiight into your own launch. 
No. 2
Craft a custom content & pre-launch strategy that builds on the best time for YOU to run certain promotions (not what some Pinterest freebie says you should focus on that month). Create ideas in bulk and stay consistent with your content and social media posts that drive to your most profitable offers.
No. 3
See how to plan out your content—no more guesswork or nerves about saying too much when you launch ... you’ll provide your audience enough time to prepare and actually anticipate what you’re selling. Quit hot-mess promotion periods for good, and build an effective, strategic, and stress-free pre-launch plan.
quit struggling to combine storytelling & selling
for your next big launch
Sometimes we're so busy building the thing or serving clients that we forget to prime our audience well.

Prep to promote your launch with all the hype it deserves.
what's inside
From messaging and copy to efficient content marketing planning, this is my done-in-a-day launch playbook including:
01
The Quarterly Champagne Campaign system printable workbook
In these 40 pages of goodness, you’ll map out the first steps to take to launch successfully and plot your pre-launch pillar content pieces—whether you're prepping for a mini-launch of your next collection or your signature course launch.
02
3 styles of weekly content planning templates
Pulling that editorial strategy into a weekly roadmap won't be a struggle with these templates: find options for Asana, Trello,  and good ol' pen and paper (my fave!) to implement your overall annual goals.
03
3 Sample Launch Calendar timeline Templates
Let's launch without the I'm-sick-of-talking-about-this-and-it-hasn't-even-started-yet hangover headaches: swipe these roadmaps to schedule launch messaging in advance without feeling salesy, from your waitlist page to your pillar content.
04
Metrics & Goals Tracker pack
Setting your expectations is everything for a launch: I know you have big goals, but let's make sure they're REALISTIC. With a combo of my dynamic spreedsheet launch calculator and paper printable pre- and post-launch stats tracker, you can monitor your success.
05
Content Marketing Resources Toolkit
Favorite social media scheduling tools, go-to spots to scope out editable graphic templates, customizable mock-up resources and more—have at my little black book of tools for content planning and launching.
06
The Website, Product, or Service Launch Copy + Content ChecklisT
Get my step-by-step check list on what talking points you need to have ready to roll (and last-minute things to firm up on your website) BEFORE you move into a pre-launch period. 
And hey, i get it. i don't even like to buy 
blue jeans without trying them on first.
I don’t want you to have buyers remorse—that’s the worst. I won’t make you foot the bill unless the Primed to Launch Playbook  is really the missing link between you & marketing prowess.

That’s why I’m giving you a FULL 7 days to explore the Playbook before making a final commitment. If you reach out within 7 days and aren't satisfied with the playbook, templates, and bonuses, then I'm happy to return the investment.

But there's SO MUCH transformation waiting for you on the other side of this playbook, and because my main goal is your success, I'm not afraid to hold you accountable. You can't outsource your pushups, right? :)

I don’t want you to have buyers remorse—that’s the worst. I won’t make you foot the bill unless the Primed to Launch Playbook  is really the missing link between you & marketing prowess.

That’s why I’m giving you a FULL 7 days to explore the Playbook before making a final commitment. If you reach out within 7 days and aren't satisfied with the playbook, templates, and bonuses, then I'm happy to return the investment.

But there's SO MUCH transformation waiting for you on the other side of this playbook, and because my main goal is your success, I'm not afraid to hold you accountable. You can't outsource your pushups, right? :)

whatevs, feeling all oprah 
up in here:
Mind if I throw in a FREE bonus—or 3?
After you knock out the Primed to Launch Playbook, you'll be ready to put out all your new content—these 3 tools will get you there even faster.
My marketing 
to-do list prompts
Saddle up beside my desk and see what I'm up to on a a daily, weekly, and monthly basis on the marketing side of my business. Breathe fresh life into your marketing plan and steal an idea or two (or all of them, that's fine).  

Valued at $97
How I Get 1 Month of Content Done in a Day audio training
You're busy, I get it. So pop this audio training in podcast-style & lace up for your next walk: hear how I bust out my #MarketingMondays and front-load your week well, too.

Valued at $97
an email welcome sequence outline
Afraid you won't have enough traffic to your website or offer? Let's pin-point the next peace of your content + audience funnel and make sure you're priming them away from social media and in their inboxes.

Valued at $97
success stories
4,391+ students have trusted me with this specific pre-launch curriculum. Here's why you can, too.
ida winstead
hygge design co.
"I spend way less time confused about how to start or even plan out my content."
"This was so worth the investment and then some. I gained so much clarity and started looking at the world (and stories) in a completely different way. I'm more confident kicking things off with a little story and sharing more of my life with my audience as I’m sharing free content! I get so many compliments from people about how authentic my needle-moving content feels—which has helped me attract more ideal clients and book those people that want to work with ME!"

Kimberley Macdonald, 
created designs

"I see now I don’t need to do #allthethings. I can have a success having one hero piece a week and only push hard four tones a year which means still time for my family."
"Ashlyn understands the tension between work and family. That our businesses and important but we also need space to breath. Her skills in the area of copywriting and communication make it easy to learn. I had been following Ashlyn for quite a while and thought if there is someone who is going to know how to put together a marketing plan it is her. I had nothing to loose and everything to gain.

This was so worth my investment of time and money—I am less overwhelmed by marketing and I have a plan for each of my launches this year and those in the future. Planing and writing my content has definitely become easier. Planning marketing for the year has become less daunting and I now have a strategy!"
SORCHA MACKENZIE
BRAND CONSULTANT
"To have a breakdown of the highest impact pieces of a launch and how you can then support your audience with 'nice-to-haves' is a real relief and boon."
"Seriously though—I'm 3/4 through and this is a gem. I get stuck reversing back ALL THE THINGS I needed to handle for a campaign when working on clients like Disney/Star Wars, but this is so clear and comprehensive."
My business is built on working from a place of rest—not hustle.
Let’s talk about creating killer content that drives sales … and sustaining it.
And just who am I, anyway?

Hi, Ashlyn Carter—OG copywriter for creatives reporting for duty.

I’ve been obsessed with figuring out how to help creatives get words that convert WITHOUT always hiring out a pro copywriter since the day I became an entrepreneur.  

100+ clients, 5,500+ students, and multiple six-figures in revenue later, I’ve pinpointed what it is helps lock in million dollah launches for clients like Jenna Kutcher, Hillary Rushford, and Julie Solomon—and get YOU the DIY tips and tricks to how I do it.
I teach the key mindset shifts that help you be CLEAR about what you do—without breaking the budget—even if you *hate* writing and selling (or don't even really know 100% what copywriting is).
And yup, I could have easily charged $400+ for this. 

… but I’m SICK of creative, pretty grids for posting’s sake ...

... and I’m SICK of hearing about failed launches when the problem was that no one was primed for the offer ...

... and I’m damn tired of exhausted creatives who can’t spend time on their art because they’re trying to figure out why their marketing isn’t making them money.
→ Because I believe in art. I believe in beauty. and, I believe in women walking into their calling.

So I’m keeping the price irresistibly low for a reason:
At a global pandemic time like this, I'm going ALL in on serving creative small business owners 
at price points that don't break our carefully-earned piggy banks.
I desperately want you to get your hands on this ...

... for just $37.
^^ not a typo.

Yep.
You get the whole 40-page playbook + bundle of templates for 
*less* than your Anthro styling prop run.
And by playbook completion? You’ll have pre-launch calendar & sustainable strategy to create more content in less time.
The Primed to Launch™ Playbook
THE EDITORIAL CALENDAR PLAYBOOK FOR CREATIVES TO STRATEGIZE, ORGANIZE, 
& CRAFT CONTENT THAT LEADS INTO YOUR UPCOMING LAUNCH
The Quarterly Champagne Campaign Workbook  . . . . . . (Value $197)

3 Weekly Content Planning Templates  . . . . . . . . . . . . . . .  (Value $147)

3 Sample Launch Calendar Timelines . . . . . . . . . . . . . . . . .  (Value $97)

Metrics & Goals Tracker Pack . . . . . . . . . . . . . . . . . . . . . . . .  (Value $97)

Content Marketing Resources Toolkit . . . . . . . . . . . . . . . . . (Value $97)

The Ultimate Launch Copy & Content Checklist . . . . . . . (Value $47)

Marketing To-Do List Prompts  . . . . . . . . . . . . . . . . . . . . . . . (Value $97)

1 Month of Content in 1 Day Training  . . . . . . . . . . . . . . . .  (Value $97)

A Suggested Welcome Sequence Outline  . . . . . . . . . . . . . . . . (Value $97)
The Champagne Campaign Playbook - Value $197

3 Weekly Content Planning Templates - Value $147

3 Sample Launch Calendar Timelines - Value $97

Metrics & Goals Tracker Pack - Value $97

Content Marketing Resources Toolkit - Value $97

The Ultimate Launch Copy Checklist - Value $47

Marketing To-Do List Prompts -Value $97

1 Month of Content in 1 Day Training - Value $97

A Suggested Welcome Sequence Outline - Value $97
Total Value? $973

I would typically charge $197 for this, but ...
Today's Price = $37
here's proof that what I teach works
And my goal is that if you don't get at least ONE idea that makes you $37 from this, I haven't done my job. 

(And based off these comments, you'll get the idea of my teaching style.)
need a hand?
Drop us a line at support@ashlynwrites.com—friendly support with a southern accent coming right up.

Or, lemme save you an email: simply check out the FAQ below.
The Primed to Launch™ Playbook
THE EDITORIAL CALENDAR PLAYBOOK FOR CREATIVES TO STRATEGIZE, ORGANIZE, 
& CRAFT CONTENT THAT LEADS INTO YOUR UPCOMING LAUNCH
The Quarterly Champagne Campaign Workbook . . . . . . (Value $197)

3 Weekly Content Planning Templates . . . . . . . . . . . . . . . (Value $147)

3 Sample Launch Calendar Timelines . . . . . . . . . . . . . . . . . (Value $97)

Metrics & Goals Tracker Pack . . . . . . . . . . . . . . . . . . . . . . . . (Value $97)

Content Marketing Resources Toolkit . . . . . . . . . . . . . . . . . (Value $97)

The Ultimate Launch Copy & Content Checklist . . . . . . . (Value $47)

Marketing To-Do List Prompts . . . . . . . . . . . . . . . . . . . . . . . (Value $97)

1 Month of Content in 1 Day Training . . . . . . . . . . . . . . . . (Value $97)

A Suggested Welcome Sequence Outline . . . . . . . . . . . . . . . . (Value $97)
The Champagne Campaign Playbook - Value $197

3 Weekly Content Planning Templates - Value $147

3 Sample Launch Calendar Timelines - Value $97

Metrics & Goals Tracker Pack - Value $97

Content Marketing Resources Toolkit - Value $97

The Ultimate Launch Copy Checklist - Value $47

Marketing To-Do List Prompts - Value $97

1 Month of Content in 1 Day Training - Value $97

A Suggested Welcome Sequence Outline - Value $97
TOTAL VALUE? $973

I WOULD TYPICALLY CHARGE $197 FOR THIS, BUT ...
Today's Price = $37
curious?
Here's what others have wondered before grabbing the 
Primed to Launch™ Playbook:
I’m not a "creative"—is 
this for me? 
Yep, it sure can! Here's what I always say to the "what do you consider creative" question: if you've watched my YouTubes, soaked up my free content, and have learned something, you'll be juusssttt fine. I specifically market to creatives, artsy-types, and wedding industry pros—but I've had plenty of "non" traditional creative-types come into my curriculum and leave with tighter messaging.  While I can't guarantee your outcome, here's what can confidently say: PtL is ideal if you need to use content marketing in your business, because it will train you to think like a marketing strategist.  Again, if you've soaked up my free stuff (there's a lot of it, sry not sry) and enjoy it, you'll be just fine.
I don’t do launches—is 
this for me?
No matter WHAT you sell, you need to be building marketing campaigns. TBH, I don't care what you want to call them. Call it a launch, call it a promo, potato, potato. From jewelry lines to art collections, photography to stationery services, floral design to wedding pros—you MUST understand your message and leverage pressurized campaigns to make some noise about your offers. Seth Godin said "content marketing is the only marketing that's left "way back in 2008. Regardless of your industry, using people-driven content marketing to serve and drive into a promo campaign is a must. So if you believe people buy from people, PtL can help you.
Does this teach me how 
to launch?
I'm going to get you as close as possible to the big day you've circled on the calendar. After years working on corporate launches then moving into the creative space and working on dozens of client launches, one of the biggest problems I saw was the lack of audience priming. That's why I made PtL. So if you (rightly) consider that priming is part of launching, then yes. I'm not going to leave you hanging—after you get through the pre-launch section of the playbook, I'll hook you up with some tools for your launch week, too.
How long will this take me to do?
This is my done-in-a-day planning system. Will you write 365 days of content in a day? HECK no, technno. Because I don't believe in that. If someone's telling you that makes for a super profitable business, I want to see their PnL statement. :)

Sure, I'm handing over loads of caption copy and prompts, but half the POINT of social media is that it's a real time cocktail party of conversation. Instead, give me a full, solid 8 hour work day, and you'll leave with your annual marketing plan mapped out, your Quarterly Champagne Campaign System launches calendared in, your 4-6 pre-launch content pieces planned for each launch, and the know-how to fill in the rest of the gaps with repurposed content and mini-launches. All you need to do is schedule time monthly to use my prompts and create content that makes you come alive, and use the tools I show you to schedule things once a week.
I’m inside Copywriting for Creatives .. how is this different?
Oh, okay now Copywriting for Creatives™ is my BABY! They're different, but like I say in my YouTube video about content writing vs. copywriting, there's some overlap.

Here's what Leah, a student inside CfC, had to say: "This is basically required reading for CfCers. At the end of CfC, I was equipped to write my site, but kind of just like ... ok now what?! I had this feeling of an overwhelming amount of knowledge. PtL took all of that "now I know how to write in a salesy, but not gross way" knowledge and apply it with an actual roadmap. I know you have them as two separate offerings, but it seems like people NEED this part 2 as a way to make that leap. I guess I shouldn't speak for others, but I certainly needed this."

That should help clear things up. :)
Wow, you made it way down here … 
you’re my type—I weigh decisions like crazy, too.
You know getting your editorial calendar & marketing campaigns into order is simply a matter of *not* overthinking and just doing ... but the overwhelm freezes me.
If you’ve ever felt you can’t getting started because you’re the type to need to have a plan first, 
and the idea of creating a plan looms like a mountain you can't see over …

… voila. 

I’ll be your little sherpa to the top. ;)
Quit hitting your head against the wall trying to fill 
your content calendar for the remainder of the month. 

Let me help you fill in those blank lines—
and connect it to HoneyBook/Dubsado/PayPal cha-CHINGS ...

... as we ride out this COVID-19 storm together.
The Primed to Launch™ Playbook
THE EDITORIAL CALENDAR PLAYBOOK for creatives TO STRATEGIZE, ORGANIZE, 
& CRAFT CONTENT THAT LEADS INTO YOUR UPCOMING LAUNCH
The Champagne Campaign Playbook - Value $197

3 Weekly Content Planning Templates - Value $147

3 Sample Launch Calendar Timelines - Value $97

Metrics & Goals Tracker Pack - Value $97

Content Marketing Resources Toolkit - Value $97

The Ultimate Launch Copy Checklist - Value $47

Marketing To-Do List Prompts - Value $97

1 Month of Content in 1 Day Training - Value $97

A Suggested Welcome Sequence Outline - Value $97
The Quarterly Champagne Campaign Workbook . . . . . . (Value $197)

3 Weekly Content Planning Templates . . . . . . . . . . . . . . . (Value $147)

3 Sample Launch Calendar Timelines . . . . . . . . . . . . . . . . . (Value $97)

Metrics & Goals Tracker Pack . . . . . . . . . . . . . . . . . . . . . . . . (Value $97)

Content Marketing Resources Toolkit . . . . . . . . . . . . . . . . . (Value $97)

The Ultimate Launch Copy & Content Checklist . . . . . . . (Value $47)

Marketing To-Do List Prompts . . . . . . . . . . . . . . . . . . . . . . . (Value $97)

1 Month of Content in 1 Day Training . . . . . . . . . . . . . . . . (Value $97)

A Suggested Welcome Sequence Outline . . . . . . . . . . . . . . . . (Value $97)
TOTAL VALUE? $973

I WOULD TYPICALLY CHARGE $197 FOR THIS, BUT ...
Today's Price = $37
© 2020 | ASHLYN S. CARTER LLC, P.O. BOX 3110, DECATUR, GEORGIA 30031 | LEGAL STUFF, TERMS, & PRIVACY POLICY